Wednesday 21 March 2012

Pamphlet Stands Effectively Access Potential Customers

By James Jackcombe


One of the most effective ways to effectively access a large number of potential customers in an advertisement campaign is through printed material. These can be pamphlets, leaflets or catalogues to catch their attention. Pamphlet stands serve as an ideal distribution device that allows people to view, take and retain the leaflet for future use.

Advertising is the vital link between your new venture or product and the buying public. You want to grab their interest and get them buying and talking about your business or service. There is no publicity quite like word-of-mouth publicity and printed advertising in the form of pamphlets is a proven method of reaching your target audience.

The combination of colours, pictures and clear text that make up an effective leaflet helps to secure their attention and get them thinking about your promotion and whether or not to purchase. Situating your leaflet stands in areas of high footfall with a high percentage of potential clients is an important part of the promotional campaign. A little thought into the placement of your displays can yield excellent results.

Many pamphlets are taken away and read at leisure at a later date. Consequently, many leaflets travel a lot further than the point at which they are offered and are read by more than one person.

The range of pamphlet stands on offer is vast, from single pocket stands for one off promotions or smaller businesses, through to much larger, multi-pocketed stands to display a variety of information such as tourist destinations or healthcare literature.

Once the dispensers are set up, you merely need to return from time to time to restock with a fresh supply of pamphlets. Many companies use this tried and tested method as part of their marketing strategy and since many of these pamphlet stands are lightweight and portable they are ideal for trade shows and exhibitions as they can be re-sited with relative ease. They are often a cost effective option for spreading the word about your business, product or services.




About the Author:



0 comments:

Post a Comment