Wednesday 12 June 2013

Looking For Some Video Marketing Help? Try Some Of These Pointers

By John Lin


Video marketing is a great way for anyone to improve their business. Yet, making the right video, that stands out, is more than just shooting and posting. There is a lot to keep in mind when you start using video marketing. This article will help you come up with a great video marketing campaign.

Be sure you optimize the videos you're putting up. Whenever you upload videos to different sites, make sure each video has a different title and description. Don't forget the keywords, either. You should put in contact info so that people can get ahold of you.

When you create a video for marketing purposes keep it under 2 minutes. You want your target audience to watch the whole message, and if it is too long you will potentially lose audiences as they click off. You can always continue a thought or message in a follow up video if needed.

You don't have a great deal of time to capture your audience's attention when it comes to internet marketing. You have to catch their attention within 10 seconds. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

Try not to stress out if your video is not perfect. People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.

Always watch your videos before you publish them. This may sound like a simple and obvious statement, but it is necessary. Watch your videos and make sure there are not any mistakes. Make sure you sound good and the quality is good. The videos are a reflection of your company, so if they look bad, so does your business.

Sometimes you just need to hype up your other websites and blogs in order to get the word out. People are going to be more likely to view your videos or the videos you wish to share if they like your content from other places. Once they began to enjoy you, they likely will enjoy all the content you have to offer.

You should be honest in your videos. Your audience will identify with you and trust you if they feel like you are being yourself. You should, however, avoid swearing or saying anything too personal in your videos and edit anything you feel does not have its place in your video.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

Hopefully these tips have given you some ideas and guidance that you needed. You may need to try several different strategies before you find the perfect one for your company, but diligence in trying will pay off! Use the advice from this article to help as you dive into the world of video marketing.

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