Tuesday 18 June 2013

Track New Home Owners Addresses

By Shane Robinson


In business there is a constant struggle to get the best value for your marketing investment. Each business has their ideal demographic that they would like to target. Finding the most efficient and cost effective means to do so can be difficult. One way to prospect for clients is to purchase a list of companies and company information. There are many prospect lists available to small businesses for a fee. Prospect lists can be broken down via many variables including SIC (Standard Industry Classification), Business category, geographical location etc.

Prospect Lists normally come in the form of an excel spread sheet. If the business owner has the technical abilities the information contained in the spread sheet can be imported into any of the available CRMs that are on the market today. When a business is looking for a prospect list the source of the list and the kind of information required need to be a consideration. As mentioned not all lists contain the same information. Prospect lists that contain the more sought after and difficult to gather information like email addresses and contacts within the company usually cost more.

When looking for a prospect list the reputation of the company providing the list and the kind of information required for your marketing campaign need to be considered. Not all lists contain the same information so make sure you ask the right questions of the company you are considering purchasing the list from.

Thanx to the internet and the technology available companies that develop prospect lists have more options available as to the types of data they can monitor and lists they can generate. One new type of list available is a prospect list that tracks the mailing address of properties who have new residents. This kind of list is perfect for businesses whose clientele never wander to far from home i order to use thier product or service. New Resident prospect lists are well suited to businesses like dental offices, chiropractic offices, pubs restaurants, Gyms, Yoga studios, Alarm Companies etc.

Prospecting lists that contain addresses of new residents are generated by monitoring real estate listings and flagging the listings that get removed on a daily basis. The listing is assumed sold and that possession is 90 days. This is why most Prospecting lists that target new residents only ad an address to the list after 90 days. It is a safe assumption that there will be a new resident or family living at an address 90 days after the sale of a property. Prospect lists are a quick and effective way to quickly gather leads for your business.

Prospect lists are an effective way to quickly gather relevant leads for your business to target. Finding a list is easy, but do your due diligence to ensure it contains the info you require. Always ask for a sample of the data before you buy a list. If you are a new business and are looking for leads, buy a list. If you want to succeed you need to investigate all opportunities to get your product or service in front of the right people Furthermore, fanatic discipline is required to generate and nurture leads to get them to a point of sale.



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