Friday 28 June 2013

What Is Your Marketing Strategy?

By Reno Taylor


Have you heard of this?

There's an old saying:

"Those who fail to plan, plan to fail."

Have you heard this before?

The reason I ask is simply because several organization owners, I talk with, are completely frustrated with the declining sales and earnings which is occurring within their businesses, yet they feel like they have no control over helping their situations.

Nevertheless, when I ask them what their current advertising plan looks like, they give me a blank stare and say, "What marketing prepare?"

Can you see the problem?

By generating a sold marketing strategy, and writing it down into a structured planned process for increasing sales, and income, there is an almost immediate result as far as improving earnings for a organization.

What is often a advertising plan precisely?

Basically it is a written blueprint of what techniques and actions will probably be utilized to promote and industry particular elements of your organization to your target industry.

The secret to a successful marketing approach, is identifying exactly how you will take a prospect / new customer, and transition them into a paying customer / client.

By mapping out this strategy, you can not only see higher ROI for your advertising efforts, but you'll also be able to identify where the "profit leaks" in your marketing are, and stop them...

This results in less wasted marketing and advertising, and increased earnings!

That's the simple version of creating a marketing strategy, but you get the idea. By making and implementing a written marketing program, you'll be far ahead of the competition who isn't!

Such plans ought to also be produced for any marketing campaigns, advertisements, events, etc. to identify (PRIOR to the marketing) what steps you plan to transition any leads generated into paying customers.






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