Friday 23 March 2012

Tactics to Get More Bids and Sales With Your eBay Auction

By Robert E. Lee


Listing out your auction on eBay can yield great results if you know what you're doing. By optimizing your auction properly, you can draw more buyers into it and drive up the price. When people first start using eBay, they seldom give any thought to optimization, but it's worthwhile to learn at least the basics. All you need to do is focus on improving the basic foundation of your auction, and everything else will fall in place.

As eBay users scan the listings for products in your category, your headline is the first thing they'll notice. Ideally, you want to inform potential bidders about the most impressive quality of your product in the headline. Headlines are a crucial aspect of optimizing an auction, regardless of what the product is.

Try the best you can to initiate more new auctions as fast as possible. Do something different instead of taking the full seven days like most people; run some shorter auctions. This way your auction listings will come up closer to the top of the "Auction Ending Soon" list and also the "Best Match" list. Not everybody wants to wait the full seven days until the end of an auction. There are all kinds of strategies people use, and one of them is holding off with their bids until one or two days before ending. You can realize more sales volume with the shorter auctions, but you will be paying more maybe for scheduling fees. You want to draw buyers into your auctions by impressing them with the design and layout of your listings. In order to differentiate yourself from the many private sellers and other businesses on eBay, you need to make sure that the appearance of your eBay listing is high quality. A simple way to ensure your auctions look good is to use a listing template, which you find by searching online. You can also improve the look of your listings if you know something about HTML, or are willing to learn. The important point to remember is that you want your listings to have an original and high quality appearance to attract buyers.

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Bullet points can be very effective for listing an item's qualities and you should also describe your auction using short paragraphs so interested buyers can get a good idea of what you're offering at a glance. Internet users prefer material that's neat and concise, and you may lose bidders if you write in long paragraphs. You should try and make your auction as clear and transparent as possible. You can improve your auction results by creating great layouts, and for this you have to have some familiarity with HTML. If you want to be able to manage your auctions and do it all yourself, this is a good skill to have. Changing the font color of your listing, for example, is something that can be easily done if you know how to change the HTML code for the color you want. HTML codes for color aren't hard to find, and you can find them by doing a search. If you don't pay attention to this, it can make your auctions less professional looking at limit your results. So if you aren't familiar with HTML, now's the time to do it.

In summary, in order to find real success with you eBay, just keep in mind that optimizing your eBay auctions will help you increase the chances of getting higher, better bids and ultimately sell the product for the price you want, without compromising on anything. You'll be able to refine your skills at optimization as you get more practice, and you'll eventually attract regular bidders on eBay who look for your auctions.




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