Thursday 14 March 2013

4 Recent Google Algorithm Changes Your Orlando Web Marketing Must Know

By Brown Jack


A good Orlando Web Marketing service like Get The Clicks, remains continuously abreast of changes in the requirements for having sites indexed with Google. While it is essential to work with a professional provider of these services, it is also vital to make sure that your firm remains up to date with the frequent algorithm changes that are implemented by this search engine giant. Otherwise, they are only wasting your money and your time.

There are much heavier penalties that websites are now receiving for having dead links or links that are inherently bad. You must have a diverse and ample link profile, however, all of your links should be valid and current. There can be significant consequences for failing to clean these things up. Fortunately, a good provider will be willing to help you.

Duplicate content is another major issue. It is not sufficient to simple write a single article and then have it spun and placed on your pages. Even if it is possible to create versions that are unique from one another, they are not providing people with new insights. Thus, each page that you have should have content that is original and which does not mirror other pages and the information that they contain.

This is another thing that Google is checking pages for and penalizing site owners for. If you have redundant content on your site, you want to be sure to eliminate it. Each page should have something fresh and valuable to consumers. Thus, it is no longer in your best interests to take shortcuts in terms of what you are posting on your pages.

Many of these changes will also help you to get your site placed on popular and top web directories. Directory editors review sites before granting inclusion in order to ensure that people are being given relevant information and that websites have cohesive and sensible layouts. If Google has not chosen to penalize you for your current or past SEO efforts, it will be much easier to pass these reviews.

Algorithm changes are essentially made to ensure that people always have access to valuable content on the web and that people can use the Internet confidently. This fact has remained unchanged and will continue to do so. For this reason, everything that you do to help your site visitors out will make you increasingly appealing in all areas.

In the end, if you are making sure to give people great value, there is absolutely nothing to fear. It remains vital, however, to work with a marketing and SEO firm that has a constant knowledge of what Google wants when indexing sites. They can implement the proper strategies for you and can also clean up things like redundant contend and dead links.

Ensure that your pages are performing well on all fronts with a reputable SEO company. They will also help you to avoid potentially devastating penalties, whether these come from for bad links, dead links, content redundancies or low site value. When you hire an Orlando Web Marketing service like Get The Clicks, you can be assured of getting great returns on your investments.




About the Author:



0 comments:

Post a Comment