Sunday 9 September 2012

Two Marketing Strategies To Generate A Tons Of Fresh Leads For Your Send Out Cards Business

By Frank Caparso


If you want to build a profitable Send Out Cards Business, there is one part of your business that you simply cannot do without. I'm sure you know this already, but I'm talking about leads. And lots of leads at that. This is the main part of any network marketing business and without leads, you literally have no business. With that in mind, this article is going to be geared towards helping you generate more leads for your business, which will of course equal more sales.

When it comes to marketing (this is how you generate leads), I tend to stick with online marketing, but I understand that not everyone is ready for that. With that in mind, I'm going to talk about 1 offline marketing strategy and one Internet marketing strategy. Ready? Let's get started...

Most people will totally dog offline lead generating techniques, but there is one that is still very effective. I'm talking about bandit signs. A bandit sign is basically like a yard sign with a catchy message and call to action. The key to success using bandit signs is placement. If you have a sign where not many people are going to see it, it's obviously not going to work. The ideal placement for a bandit sign would be a high traffic intersection, roads close to malls, schools, or office plazas.

Based on my experience with bandit signs, I've yielded the best results using them at four way stops and busy intersections. Now, for what you sign should say, you can put something like this: "I Want To Help You Quit Your Job. Seriously. (Put a # or web address here)" You can get creative here, but what you want to try to do is leave a catchy message with a strong call to action (a phone number or website). You can either order signs, which is pricey, or you can do it your self for cheap.

Now let's shift gears into the Internet marketing world...

As far as Internet marketing is concerned, there is no shortage of ways to build your business and get more leads. Currently, I would say that using social media sites like Facebook is the easiest. Sites like these (Twitter & Facebook) are among the most highly tafficked sites online right now. When generate leads online, you want to get yourself in front of the masses, and this is where everyone is. Now in this article I'm going to be discussing Facebook exclusively. Now, when it comes to using Facebook as a marketing strategy, there are two ways to do so, one free and one paid.

The free way to market and generate leads of Facebook is to seek out people who are either involved with or interested in the home business / network marketing industry and start connecting with them. DO NOT start pitching your business, just start connecting with people. Eventually, these will turn into relationships and if you offer value first, these people will start asking you about your opportunity. This will take some time, a few monhts probably.

The paid way to use Facebook is through their PPC program (pay per click). Basically, you can design an ad and have it displayed on pages that you choose the category. Have you ever seen ads on the side of Facebook? Those are PPC ads. Depending on the type of ad and category you are targeting, the cost per click will vary. This will cost some money to get started, but you can get some serious results very quickly with this method.

In closing, I've just provided you with two ways you can start putting more leads into your business. These are just some tips on how to use these methods, but you can get creative with either one. Whether or not you choose to take action and put them to use is going to depend on you and you only.




About the Author:



0 comments:

Post a Comment