Restaurant owners today face far to many challenges than restaurant owners 10 years ago did. I really like to have my finger on the heart beat of diverse industries simply because I really like to be educated and it was just yesterday that I read an email from the California Restaurant Association warning bistro owners to brace themselves as minimum wage increases would shortly be coming to California, since the State of Washington has now broken through the $9 an hour minimum wage threshold.
Now I do not know what your individual reaction might be to that bit of report but that implies that the price of a meal in the state of Washington will soon go up, restaurant owners don't have much choice when it comes to dealing with the mounting cost of conducting business. When you factor in food costs, work costs and common expenses, any tiny increase in one area starts to threaten profit margins and adjustments must be made quickly. In the final analysis clients are the ones who suffer because they demand more since they should pay more, this is the ideal reason which explains why diner owners irrespective of what state they operate in need to significantly raise the volume of business they do week in and week out. I'm aware That I know that's easier said than done but the truth is that it is not that difficult.
Conventional promoting outlets like newspapers, television and mags, in today's world have become sort of a joke because the cost continues to go up and the investment return has gone in the other direction of pricing for many years. Just yesterday I was speaking to a customer of ours who mentioned to me that yellow page was charging him $230 a month to have a video displayed on his listing within yelllowpages.com now this shocked me due to course yellow pages.com came out to his location filmed the segment and had to do some video editing but that very same $230 a month can be spent on something much more flexible and beneficial to profits than just a video on a page.
At the end of the day the most basic question a restaurant owner should ask himself about restaurant marketing strategies is will this help bring more customers into the doors of my establishment?
With the services we currently provide, $230 a month can get him email marketing services, sms services, paid advertising in Google or Bing and the interesting thing is that he will actually measure for return on investment. He could of gotten so very much more bang for his buck and that's something every restaurant owner must be concerned about. Long gone are the times of thinking that penny saver and yellow page contracts should be renewed because they worked at one time and might still work. The primary point being that bistro owners today have so many intelligent options to reach and keep connected to their clients making sure they can draw them back to their establishment again and again ,again at a small fraction of the pricetag. This is actually the sole meaningful solution when it comes to combatting the rising cost of doing business. Restaurant owners regardless of size know how much business they do average per week, so they understand their metrics and when costs such as labor go up there's only a little they can cut back on before having to raise costs.
However they understand that if they can discover a way to increase their business by 10% or even 20% they can delay raising costs, the choice to do so is something every restaurant owner can appreciate because when having to decide between staying open for business or raising prices it is not a choice anybody is looking forward to making even though the choice is obvious.
So the question then becomes what are your marketing dollars doing for you business?
Now I do not know what your individual reaction might be to that bit of report but that implies that the price of a meal in the state of Washington will soon go up, restaurant owners don't have much choice when it comes to dealing with the mounting cost of conducting business. When you factor in food costs, work costs and common expenses, any tiny increase in one area starts to threaten profit margins and adjustments must be made quickly. In the final analysis clients are the ones who suffer because they demand more since they should pay more, this is the ideal reason which explains why diner owners irrespective of what state they operate in need to significantly raise the volume of business they do week in and week out. I'm aware That I know that's easier said than done but the truth is that it is not that difficult.
Conventional promoting outlets like newspapers, television and mags, in today's world have become sort of a joke because the cost continues to go up and the investment return has gone in the other direction of pricing for many years. Just yesterday I was speaking to a customer of ours who mentioned to me that yellow page was charging him $230 a month to have a video displayed on his listing within yelllowpages.com now this shocked me due to course yellow pages.com came out to his location filmed the segment and had to do some video editing but that very same $230 a month can be spent on something much more flexible and beneficial to profits than just a video on a page.
At the end of the day the most basic question a restaurant owner should ask himself about restaurant marketing strategies is will this help bring more customers into the doors of my establishment?
With the services we currently provide, $230 a month can get him email marketing services, sms services, paid advertising in Google or Bing and the interesting thing is that he will actually measure for return on investment. He could of gotten so very much more bang for his buck and that's something every restaurant owner must be concerned about. Long gone are the times of thinking that penny saver and yellow page contracts should be renewed because they worked at one time and might still work. The primary point being that bistro owners today have so many intelligent options to reach and keep connected to their clients making sure they can draw them back to their establishment again and again ,again at a small fraction of the pricetag. This is actually the sole meaningful solution when it comes to combatting the rising cost of doing business. Restaurant owners regardless of size know how much business they do average per week, so they understand their metrics and when costs such as labor go up there's only a little they can cut back on before having to raise costs.
However they understand that if they can discover a way to increase their business by 10% or even 20% they can delay raising costs, the choice to do so is something every restaurant owner can appreciate because when having to decide between staying open for business or raising prices it is not a choice anybody is looking forward to making even though the choice is obvious.
So the question then becomes what are your marketing dollars doing for you business?
About the Author:
Iman Diaz currently serves as the CEO of Hungry Hippo Take-Out LLC a Los Angeles based local marketing agency that dedicated to ensuring restaurant owners have the technical tools they need to communicate, attract and retain customers. Some of the services they provide include sms marketing, facebook marketing and online take-out ordering along with many more. Their restaurant marketing plans are unique because they don't believe in a one size fits all solution for restaurant owners, since no two restaurants are alike they believe marketing solutions should unique and tailored to the specific challenges restaurant owners face in today's uncertain economy.
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